In achieving the goal they set five years ago, to cut carbon (CO) levels by 10 percent compared to levels documented in the New Millennium, Honda is now striving to reduce their CO emissions by 30 percent compared to 2000 levels. Targeting not only their products, but the operations employed to produce them, the Japanese automaker is hoping to attain their goal by 2020.
To motivate all of its respective employees to succeed in this laudable mission, Honda has adopted the mantra: "Blue Skies for our Children". More than a marketing ploy, the slogan speaks to Honda engineers' dedication to improving and sustaining the health of kids across the world, since they first started reading reports about the detrimental impact pollution was having on youth, in the late 1960s.
You might not know it, but in 1969, Soichiro Honda, the founder of Honda, took the company out of Formula One Racing. It was his wish, with Honda employees' support, to focus the automaker's energies and resources on the development of cutting-edge environmental technologies, rather than ignore the issues at hand by literally driving in circles.
Speaking on Honda's "Blue Skies for Our Children" slogan, Ben Knight, VP, Honda R&D Americas, Inc. says, "These words arouse strong emotions in Honda engineers, and take me tack to a time four decades ago when the same phrase served as a rallying cry for Honda's first effort to tackle a challenging environmental issue."1
That effort led to Honda's breakthrough to the CVCC engine, which powered the Civic. To this day, Honda continues to serve as a leader of eco-friendly automotive innovations, meeting stricter tailpipe emissions criteria, launching the first Low-Emission Vehicle (LEV), and sharing their passion to make the world a healthier place to live.
"We provide the auto industry with a practical and economical pathway to reducing exhaust emissions on a broad scale that no one thought was possible," says Knight. "...[And,] we have been a consistent leader in fuel-efficiency, topping fuel-economy rankings for 22 of the past 36 years."2